Trademark Cases Start to Flood St. Louis

My home town of St. Louis, Missouri is known for many things: the Arch, the Cardinals, Toasted Ravioli and floods, just to name a few. Recently it's also become known for some high-profile trademark infringement lawsuits. In just the last month, two big name cases were filed and a third threatened -- all involving well-known trademarks and well-financed parties (on one side of each case). Call it a season of giving for local trademark lawyers! (Disclosure -- we're not involved in any of the cases, but we know attorneys in all three).
First it was The North Face v. The South Butt, asking the age-old question: Can you tell the difference between a face and a butt?

Only days later, we saw Bing! Information Design v. Microsoft, filed on December 16. The Plaintiff is a small local advertising and web marketing agency which has been using the Bing! trademark since 2000. This is a fairly straight-forward infringement case. The marks are identical and the local agency is clearly the senior user -- the only issue is whether the marketplace for the respective goods and services (design services vs. a search engine) overlap enough to cause confusion. Microsoft claims not to be concerned (they rarely are), but we'll have to see.
Finally, just last week, news broke of a cease and desist letter sent by attorneys for Peabody Energy to an individual operating a website parodying (and mocking) the Consortium for Clean Coal Utilization, of which Peabody is a member. As I write, the offending website appears to be gone, so perhaps the letter worked.
Is it our great tasting water? Do we have a new flood, or just a trickle? Stay tuned.

Pete Salsich III is an occasionally accomplished illustrator and relatively weak guitar player whose secret identity is that of an


Geoff Gerber keeps waiting for his superpowers to materialize. In the meantime, he uses his lawyer-powers to litigate intellectual property
David B. Groce is a lawyer with 25 years of experience representing clients in North America, Europe, and Asia in
Michael A. Kahn concentrates his practice in copyright, trademark, First Amendment and media law (libel, privacy rights). He is